Its interesting to observe that the brands associated with the teams are big hit and the reach it has got is phenomenal. A six year old remembers the brand Spice to point out its Yuvraj and Sreesanth team, its Nokia to point its SRK and Dada's team. At the same time he also gets a bit confused with the Royal Challenge branding for both Rajasthan and the Bangalore teams. Rajasthan has tied up with the Royal Challenge brand as their sponsor and prominently displayed in the back of their T-Shirts, Mallaya can take some respite that Rajasthan is in great form and have made it to the semi-finals.
Two flamboyant owners of the IPL teams, Mallaya and SRK have made news for all the wrong reasons. Both are successful in their own rights in all that they have ventured into and failure of their teams to make it to the semi-finals has not gone well with these men. Mallaya blamed the media for the twisted reports and now SRK is in a spat with his teams leader dada for not making to the teams launch party for tie-up with a web-site, and dada not responding for SRK request for entertainment tax rebate. Its all the more surprising that SRK was suggesting Dada to bowl first in the game against Chennai and also has given total control to the coach rather than to Dada. I am sure all this is not going to help them restructure the team for the next edition.
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